{"id":39707,"date":"2021-05-06T00:24:21","date_gmt":"2021-05-05T20:24:21","guid":{"rendered":"http:\/\/economic.az\/?p=39707"},"modified":"2021-05-06T00:24:21","modified_gmt":"2021-05-05T20:24:21","slug":"satis-ve-marketinqde-istifade-olunan-renglerin-ehemiyyeti-nedir","status":"publish","type":"post","link":"http:\/\/economic.az\/satis-ve-marketinqde-istifade-olunan-renglerin-ehemiyyeti-nedir\/","title":{"rendered":"Sat\u0131\u015f v\u0259 Marketinqd\u0259 \u0130stifad\u0259 Olunan R\u0259ngl\u0259rin \u018fh\u0259miyy\u0259ti N\u0259dir?"},"content":{"rendered":"

H\u0259r bir r\u0259ng \u00f6zl\u00fcy\u00fcnd\u0259 \u00e7ox m\u0259na da\u015f\u0131y\u0131r. B\u0259s bu m\u0259nalar n\u0259l\u0259rdir? Markalar\u0131n r\u0259ngl\u0259ri biz\u0259 nec\u0259 t\u0259sir edir?<\/h2>\n

R<\/strong><\/b>\u0259<\/strong><\/b>ng psixologiyas\u0131<\/strong><\/b><\/h3>\n

R\u0259ng psixologiyas\u0131 f\u0259rqli r\u0259ngl\u0259rin insan davran\u0131\u015f\u0131na t\u0259sirl\u0259rini ara\u015fd\u0131r\u0131r.\u00a0R\u0259ngl\u0259r yaln\u0131z \u0259yani k\u00f6m\u0259k\u00e7i deyil, \u00e7\u00fcnki r\u0259ngl\u0259r duy\u011fular\u0131, hissl\u0259ri v\u0259 t\u0259cr\u00fcb\u0259l\u0259ri ifad\u0259 edir.\u00a0R\u0259ng psixologiyas\u0131 x\u00fcsusil\u0259 sat\u0131\u015f, reklam v\u0259 marketinq sah\u0259l\u0259rind\u0259 istehlak\u00e7\u0131da ist\u0259nil\u0259n emosional reaksiyan\u0131 oyatmaq \u00fc\u00e7\u00fcn istifad\u0259 olunur.<\/p>\n

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Sat\u0131<\/strong><\/b>\u015f<\/strong><\/b>\u00a0v<\/strong><\/b>\u0259<\/strong><\/b>\u00a0marketinqd<\/strong><\/b>\u0259<\/strong><\/b>\u00a0istifad<\/strong><\/b>\u0259<\/strong><\/b>\u00a0olunan r<\/strong><\/b>\u0259<\/strong><\/b>ngl<\/strong><\/b>\u0259<\/strong><\/b>r insanlara nec<\/strong><\/b>\u0259<\/strong><\/b>\u00a0t<\/strong><\/b>\u0259<\/strong><\/b>sir edir?<\/strong><\/b><\/h3>\n

R\u0259ng marka v\u0259 marketinqd\u0259 \u00e7ox vacibdir, \u00e7\u00fcnki m\u00fc\u015ft\u0259ril\u0259r haqq\u0131nda ilk t\u0259\u0259ss\u00fcratlar\u0131n yerl\u0259\u015fdiyi yerdir. Marketinq i\u015fl\u0259riniz \u00fc\u00e7\u00fcn r\u0259ngl\u0259rd\u0259n strateji olaraq istifad\u0259 ed\u0259r\u0259k, m\u00fc\u015ft\u0259ril\u0259rinizin g\u00f6rm\u0259k ist\u0259dikl\u0259rini g\u00f6rm\u0259l\u0259rin\u0259, sizi q\u0259bul etm\u0259l\u0259rin\u0259 k\u00f6m\u0259k ed\u0259 bil\u0259rsiniz. Bu s\u0259b\u0259bd\u0259n r\u0259ng psixologiyas\u0131n\u0131 anlamaq marketinq i\u015fl\u0259riniz \u00fc\u00e7\u00fcn \u00e7ox faydal\u0131 ola bil\u0259r. \u00c7\u00fcnki bu markan\u0131z\u0131 ist\u0259diyiniz kimi t\u0259svir etm\u0259y\u0259 k\u00f6m\u0259k ed\u0259 bil\u0259r. H\u0259r marka m\u00fc\u0259yy\u0259n bir r\u0259ng\u0259 \u00fcst\u00fcnl\u00fck verir. \u018fn sevdiyiniz markalar\u0131 v\u0259 istifad\u0259 etdikl\u0259ri r\u0259ngl\u0259ri d\u00fc\u015f\u00fcn\u00fcn. YouTube v\u0259 ya Netflix kimi parlaq q\u0131rm\u0131z\u0131 loqotipl\u0259r diqq\u0259tinizi c\u0259lb edir? Yoxsa Nike markas\u0131nda a\u011f-qara zad\u0259ganl\u0131\u011f r\u0259ngl\u0259ri? B\u0259lk\u0259 d\u0259 dig\u0259r markalar\u0131n istifad\u0259 etdikl\u0259ri dig\u0259r r\u0259ngl\u0259r daha \u00e7ox diqq\u0259tinizi \u00e7\u0259kir. N\u0259 q\u0259d\u0259r sad\u0259 s\u0259sl\u0259ns\u0259 d\u0259, r\u0259ngl\u0259r bir m\u0259hsul almaq \u00fc\u00e7\u00fcn yegan\u0259 s\u0259b\u0259b ola bil\u0259r.<\/p>\n

\u00a0Q\u0131rm\u0131z\u0131 r\u0259ng psixologiyas\u0131<\/strong><\/b><\/h3>\n

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Q\u0131rm\u0131z\u0131<\/em><\/i>\u00a0kimi r\u0259ngl\u0259r diqq\u0259ti c\u0259lb ed\u0259 bil\u0259r. Q\u0131rm\u0131z\u0131 r\u0259ngin m\u0259nas\u0131 h\u0259y\u0259can, t\u0259hl\u00fck\u0259, enerji v\u0259 h\u0259r\u0259k\u0259tl\u0259 \u0259laq\u0259l\u0259ndirilir. R\u0259ng psixologiyas\u0131nda q\u0131rm\u0131z\u0131 \u0259n s\u0131x r\u0259ngdir. Eyni zamanda i\u015ftahaa\u00e7an t\u0259sir g\u00f6st\u0259rir. Bu s\u0259b\u0259bd\u0259n tez-tez fast food \u015f\u0259b\u0259k\u0259l\u0259ri t\u0259r\u0259find\u0259n \u00fcst\u00fcnl\u00fck verilir. McDonald\u2019s fast food \u015f\u0259b\u0259k\u0259sini d\u00fc\u015f\u00fcn\u00fcn. McDonald\u2019s, c\u0259lbedici olan v\u0259 enerjisi y\u00fcks\u0259k olan q\u0131rm\u0131z\u0131 v\u0259 sar\u0131 r\u0259ngl\u0259rin birl\u0259\u015fm\u0259siyl\u0259 i\u015ftaha\u00e7an duy\u011fu yarada bil\u0259n bir marka loqosuna sahibdir. McDonald\u2019s, istehlak\u00e7\u0131lar\u0131n bu l\u0259zz\u0259t\u0259 h\u0259v\u0259sl\u0259 ba\u011flanmas\u0131n\u0131 ist\u0259yir. Reklam kampaniyalar\u0131nda \u00a0\u201cI\u2019m lovin\u2019 it (onu sevir\u0259m)\u201d<\/em><\/i>\u00a0\u015f\u00fcar\u0131n\u0131 istifad\u0259 etm\u0259l\u0259ri \u0259b\u0259s yer\u0259 deyil. H\u0259m\u00e7inin q\u0131rm\u0131z\u0131 Coca Cola v\u0259 YouTube kimi markalar \u00fc\u00e7\u00fcn d\u0259 istifad\u0259 edil\u0259n ikonik r\u0259ngdir.<\/p>\n

Nar\u0131nc\u0131 R\u0259ng Psixologiyas\u0131<\/strong><\/b><\/h3>\n

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R\u0259ng psixologiyas\u0131nda\u00a0nar\u0131nc\u0131<\/em><\/i>\u00a0yarad\u0131c\u0131l\u0131\u011f\u0131, mac\u0259ran\u0131, co\u015f\u011funu, m\u00fcv\u0259ff\u0259qiyy\u0259ti t\u0259msil edir. Nar\u0131nc\u0131 r\u0259ng \u200b\u200bc\u0259lb etm\u0259sin\u0259 baxmayaraq, q\u0131rm\u0131z\u0131 r\u0259ng q\u0259d\u0259r \u0259mrli deyil. Nar\u0131nc\u0131 r\u0259ng Nickelodeon v\u0259 The Home Depot kimi loqotipl\u0259rd\u0259 i\u015f\u0131q sa\u00e7\u0131r. Nickelodeon bir u\u015faq kanal\u0131d\u0131r v\u0259 bu s\u0259b\u0259bd\u0259n loqotip bir u\u015faq \u015fousunun oynaq nar\u0131nc\u0131 r\u0259ngl\u0259r\u0259 ehtiyac duydu\u011fu yarad\u0131c\u0131l\u0131\u011f\u0131 v\u0259 h\u0259v\u0259sini d\u0259qiq \u015f\u0259kild\u0259 t\u0259msil edir. The Home Depot eviniz \u00fc\u00e7\u00fcn istifad\u0259 ed\u0259 bil\u0259c\u0259yiniz m\u0259hsullar\u0131 sat\u0131r. Bir \u00e7oxlar\u0131 evl\u0259rini t\u0259mir etm\u0259k v\u0259 ya d\u00fcz\u0259li\u015fl\u0259r etm\u0259k, m\u0259hsul almaq \u00fc\u00e7\u00fcn Home Depot-a gedir. Buradak\u0131 nar\u0131nc\u0131 loqotip yarad\u0131c\u0131l\u0131\u011f\u0131 t\u0259msil edir. Hermes Paris, Fanta, \u0130NG Bank v\u0259 SoundCloud kimi markalarda nar\u0131nc\u0131 r\u0259ngd\u0259n istifad\u0259 edirl\u0259r.<\/p>\n

Mavi R\u0259ng Psixologiyas\u0131<\/strong><\/b><\/h3>\n

\u00a0<\/span><\/strong><\/b><\/h3>\n

R\u0259ng psixologiyas\u0131nda\u00a0mavi<\/em><\/i>\u00a0r\u0259ng m\u0259nas\u0131n\u0131 d\u0259niz v\u0259 g\u00f6yl\u0259 s\u0131x \u0259laq\u0259l\u0259ndirir. Sabitlik, ah\u0259ngdarl\u0131q, dinclik, \u0259min-amanl\u0131q v\u0259 inam. \u018fksin\u0259, mavi, depressiya kimi b\u0259zi m\u0259nfi r\u0259ng m\u0259nalar\u0131n\u0131 da da\u015f\u0131y\u0131r v\u0259 soyuqluq hissi yarada bilir. Mavi, marketinq d\u00fcnyas\u0131nda Honda v\u0259 American Express \u015firk\u0259tl\u0259ri t\u0259r\u0259find\u0259n istifad\u0259 edilmi\u015f bir r\u0259ngdir. Etibarl\u0131l\u0131q Honda-n\u0131n mavi r\u0259ng se\u00e7iminin p\u0259rd\u0259 arxas\u0131nda yat\u0131r. Marka, m\u00fc\u015ft\u0259ril\u0259rini Honda il\u0259 kilometrl\u0259rl\u0259 yol ged\u0259 bil\u0259c\u0259yin\u0259 inand\u0131rmaq ist\u0259yir. D\u00fcnyaca m\u0259\u015fhur kredit kart\u0131 \u015firk\u0259ti American Express, t\u0259hl\u00fck\u0259sizlik v\u0259 sabitlik hissi verm\u0259k \u00fc\u00e7\u00fcn mavi r\u0259ngd\u0259n istifad\u0259 edir. \u00c7\u00fcnki m\u00fc\u015ft\u0259ri yaln\u0131z bu iki \u015f\u0259rt tam yerin\u0259 yetirildikd\u0259 bir i\u015f\u0259 pul qoya bil\u0259r. Facebook, Twitter v\u0259 Skype kimi markalar \u00a0da mavi r\u0259ngd\u0259n istifad\u0259 edirl\u0259r.<\/p>\n

Ya\u015f\u0131l R\u0259ng Psixologiyas\u0131<\/strong><\/b><\/h3>\n

Ya\u015f\u0131l<\/em><\/i>\u00a0r\u0259ng sa\u011flaml\u0131q, dinclik, g\u00fcc v\u0259 t\u0259bi\u0259tl\u0259 \u0259laq\u0259l\u0259ndirilir. Ma\u011faza dizaynlar\u0131nda m\u00fc\u015ft\u0259ril\u0259ri rahatla\u015fd\u0131rmaq v\u0259 \u0259traf m\u00fchit\u0259 uy\u011fun bir i\u015f qavray\u0131\u015f\u0131 yaratmaq \u00fc\u00e7\u00fcn istifad\u0259 olunur. Ya\u015f\u0131l r\u0259ng\u0259 diqq\u0259t ay\u0131ran \u015firk\u0259tl\u0259rin n\u00fcmun\u0259l\u0259ri Starbucks v\u0259 BP-dir. Starbucks, ya\u015f\u0131l \u00e7alarlardan istifad\u0259 ed\u0259n qlobal markalardan biridir. Ya\u015f\u0131l r\u0259ng say\u0259sind\u0259 kafel\u0259rin\u0259 g\u0259l\u0259n insanlar\u0131 dinc hiss edir v\u0259 m\u00fc\u015ft\u0259ril\u0259ri g\u00fcn\u00fcn stresind\u0259n yay\u0131nd\u0131racaq bir q\u0259hv\u0259 fasil\u0259sin\u0259 d\u0259v\u0259t edirl\u0259r. Spotify, TEB, Android, BP loqosunda v\u0259 ya kampaniyalar\u0131nda ya\u015f\u0131l r\u0259ngd\u0259n istifad\u0259 ed\u0259n markalardand\u0131r.<\/p>\n

A\u011f R\u0259ng Psixologiyas\u0131<\/strong><\/b><\/h3>\n

 <\/p>\n

R\u0259ng psixologiyas\u0131nda a\u011f g\u00fcnahs\u0131zl\u0131\u011f\u0131, yax\u015f\u0131l\u0131\u011f\u0131, t\u0259mizliyi v\u0259 t\u0259vaz\u00f6karl\u0131\u011f\u0131 n\u00fcmayi\u015f etdirir. A\u011f r\u0259ng h\u0259m d\u0259 \u0259ks m\u0259naya malikdir. Xidm\u0259t etdiyiniz h\u0259d\u0259f auditoriyaya \u0259saslanaraq bunu n\u0259z\u0259r\u0259 ala bil\u0259rsiniz. A\u011f r\u0259ngli m\u0259nan\u0131n soyu\u011fu simvolla\u015fd\u0131rd\u0131\u011f\u0131 m\u0259nfi t\u0259r\u0259fi d\u0259 var. Bir elektron ticar\u0259t veb sayt\u0131nda a\u011f r\u0259ng \u0259n \u00e7ox istifad\u0259 olunan r\u0259ng olma meyli g\u00f6st\u0259rir. Ehtimal ki, onu m\u0259hsul \u015f\u0259kliniz \u00fc\u00e7\u00fcn arxa plan r\u0259ngi kimi istifad\u0259 ed\u0259c\u0259ksiniz. S\u0259hif\u0259l\u0259riniz,\u00a0 qara bir yaz\u0131 il\u0259 a\u011f bir fon olacaq. \u00c7\u00fcnki a\u011f fonda qara \u015frift oxunu\u015f \u00fc\u00e7\u00fcn \u0259n yax\u015f\u0131 r\u0259ng birl\u0259\u015fm\u0259sidir. A\u011f r\u0259ng ASOS, Puma v\u0259 Adidas\u0131n marketinqind\u0259 istifad\u0259 etdiyi r\u0259ngdir. M\u0259rk\u0259zi r\u0259ng kimi a\u011f olan bir \u00e7ox marka onu qara v\u0259 ya boz r\u0259ngl\u0259rl\u0259 birl\u0259\u015fdirm\u0259y\u0259 meyllidir.<\/p>\n

Qara R\u0259ng Psixologiyas\u0131<\/strong><\/b><\/h3>\n

R\u0259ng psixologiyas\u0131nda qara r\u0259ng m\u0259nas\u0131 sirr, g\u00fcc, z\u0259riflik v\u0259 inc\u0259lik \u00fc\u00e7\u00fcn simvolikdir. Bir \u00e7ox moda markalar\u0131 loqotipl\u0259rind\u0259 qara r\u0259ngd\u0259n istifad\u0259 etmi\u015fdir. Qara da oxunmas\u0131 asan bir r\u0259ng oldu\u011fundan m\u0259tn \u00fc\u00e7\u00fcn m\u0259\u015fhur bir r\u0259ngdir. Qara v\u0259 a\u011f r\u0259ngl\u0259rin birl\u0259\u015fm\u0259siyl\u0259 Nike loqosu g\u00fcc, d\u00f6z\u00fcm v\u0259 tarazl\u0131\u011f\u0131 t\u0259msil edir. Chanel is\u0259 markan\u0131n v\u0259d etdiyi l\u00fcks\u00fc, z\u0259rifliyi tam \u0259ks etdirm\u0259k \u00fc\u00e7\u00fcn qara r\u0259ngd\u0259n istifad\u0259 etm\u0259yi se\u00e7di.\u00a0Apple, Zara, Prada, Black Berry v\u0259 Gucci markalar\u0131nda qara r\u0259ngd\u0259n istifad\u0259 edirl\u0259r.<\/p>\n","protected":false},"excerpt":{"rendered":"

H\u0259r bir r\u0259ng \u00f6zl\u00fcy\u00fcnd\u0259 \u00e7ox m\u0259na da\u015f\u0131y\u0131r. B\u0259s bu m\u0259nalar n\u0259l\u0259rdir? Markalar\u0131n r\u0259ngl\u0259ri biz\u0259 nec\u0259 […]<\/p>\n","protected":false},"author":44,"featured_media":39708,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[20],"tags":[],"_links":{"self":[{"href":"http:\/\/economic.az\/wp-json\/wp\/v2\/posts\/39707"}],"collection":[{"href":"http:\/\/economic.az\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/economic.az\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/economic.az\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"http:\/\/economic.az\/wp-json\/wp\/v2\/comments?post=39707"}],"version-history":[{"count":0,"href":"http:\/\/economic.az\/wp-json\/wp\/v2\/posts\/39707\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/economic.az\/wp-json\/wp\/v2\/media\/39708"}],"wp:attachment":[{"href":"http:\/\/economic.az\/wp-json\/wp\/v2\/media?parent=39707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/economic.az\/wp-json\/wp\/v2\/categories?post=39707"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/economic.az\/wp-json\/wp\/v2\/tags?post=39707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}